Build your brand and boost the bottom line with audience-centered storytelling.

Content marketing strategy, operations, and editorial management for B2B brands that want to grow through ideas that resonate.

Who is this for?

  • You want to be seen as a thought leader in your space.

    Targeting keywords and copying competitors isn’t setting you apart. You want to share your experts’ unique insights and build a point of view.

  • You want to put experts and stories at the heart of your strategy.

    Your content lacks a unique point of view. You know experts and customer stories would make for better content, but you’re not sure how to start.

  • You want to create things your audience actually wants and needs.

    You’re tired of producing ineffective, generic content, but you’re not sure how to find topics that will actually resonate with your customers.

  • Your want to stop being randomized by one-off requests.

    Without a clear strategy and roadmap, it’s hard for content teams to push back. You need strategy, process, and guardrails.

Samantha has a unique talent to really understand your business. She knows how to think about not only your current needs, but also provide content that will scale with you. I am constantly impressed with the quality and strategy of her work.

Luz Bratcher

Owner, Golden Repair

To stand out from the crowd, put your audience first.

Many brand storytelling and content programs focus on keywords, quantity, and maybe a little strategy mixed in there. Writers do some research on the web, consult AI, and package it into a recycled blog post.

This isn’t working anymore. (Did it ever?)

Your audience doesn’t want another blog post that reads like every other generic post out there. Neither does the sales team.

You’re spending precious advertising dollars, but not seeing a lot in return.

But, here’s the thing. While your competitors continue to follow this tired playbook, you have an opportunity to stand out. Now is the time for telling interesting stories that resonate. Ones that feature real people, doing real things.

My done-for-you service does just that. Unlike other content consultants, I always start with in-depth research. I let your competitors fight over the keywords.

Instead, we’ll go straight to your audience. Through workshops with your teams, audience/customer interviews, and research, we’ll get clear on what keeps them up at night, messaging that resonates, and how you can position your product as the solution.

Then, we’ll identify the themes, angles, and experts that make you unique and build a content strategy around it.

Here’s how it works:

First, I’ll audit your content programs to see what’s working, what’s not, and why.

I’ll also lean on my content and UX design skillset to look at usability of your blogs, CTAs, emails, and website.

Then, I’ll get to know your customers through:

  • Customer interviews

  • Workshops with the sales, marketing, and CS teams

  • Research, e.g., reading trade mags, perusing forums, hanging out where your audience hangs out

  • Website analytics

Research is essential for understanding customers’ motivations and pain points, so you can create something unique that actually speaks to their wants and needs.

Phase 1: Audit and research

I’ll take our work from Phase 1 to build a strategy that meets both business goals and audience needs.

We’ll identify the themes and narratives that will really resonate with your audience, as well as the experts who can provide unique insights.

This strategy and action plan covers everything from high-level goals to editorial themes and narratives to distribution.

By the end, you’ll. have a 3- to 6-month editorial roadmap with topics, collaborators, distribution channels, and timelines.

Phase 2: Foundation

Operations is the behind-the-scenes work of creation, distribution, and governance. When done well, things move efficiently. Without it, programs go off the rails, teams get burned out, strategy gets forgotten.

I’ll audit your current processes and tools, provide recommendations, then document a system and train stakeholders and teams.

Phase 3: Operations

With the strategy in place, you’ll publish and distribute your new content. I can help with the writing part or serve as an editorial manager and coach for your team.

We’ll also watch how your audience responds to the new content, refining the messaging and editorial as we go.

Phase 4: Publish and learn

Working with Samantha on our website and content plan was a fantastic experience. She brought enthusiasm, deep knowledge, and practical tools that empowered our team to move forward with clarity.

She was incredibly supportive, offering tailored solutions that respected our budget and was able to take us to the next level.

Sarah Stands

Community Resilience Director, Park County Environmental Council

Photo of Samantha Sauer, who has blonde hair, curtain bangs, and is wearing a blue shirt

Hey, I’m Samantha

My first job out of college was at the hottest PR agency in Minneapolis at the time, working with national consumer brands.

As an assistant account executive, I quickly learned that when the client says, “We want a press release about our soft-close cabinet hinge,” you have to figure it out—even when you believe there’s no there there.

I learned early on how to find interesting angles, even in the driest material.

I quickly pivoted out of media relations (I hated cold calling editors). And I took what I had learned to the content marketing field. To get in the heads’ of target customers, I read trade magazines and forums, interviewed customers, and held workshops with the CS and sales teams.

I looked at our marketing goals and thought, how can I meet these while also creating good stuff? I told the stories of our customers and internal experts. I sought out insights from industry leaders. I never relied on keywords alone.

By focusing on quality and the customer, I’ve been able to consistently bring in solid leads, arm sales teams with content that converts, position internal experts as thought leaders, and build connections between brands and their audiences.

Now I take everything I’ve learned and help B2B companies build trust and grow. As a consultant, I partner with you build a compelling brand narrative, develop unique themes and ideas, find the right experts to tell your stories, and implement distribution plans.

Need help telling your story? Let’s talk.

Ready to create something your audience actually wants?