Give your customers the information they need, when they need it.
Increase adoption, improve usability, and lower churn with UX content design.
You have a great product, but…
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You’re not seeing the conversion rates and product adoption you want.
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There’s inconsistency in terminology, language, and tone across your products and touchpoints.
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There’s no process for creating UX content. A PM or designer just slaps it together at the end.
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Customers are getting hung up on complex, technical jargon. CS calls are going up.
Samantha was instrumental in some of our highest-impact product launches at Amazon for many years. She brings a rare ability to blend deep research with creative storytelling, crafting content that connects with customers and drives results.
Gretchen Nash
Director of UX at BigTime Software, formerly Sr. UX Design Manager at Amazon
Hire an expert to clean up your content debt.
You have the right people in place. Engineers, PMs, designers are all doing their things. Talking to users. Iterating. Moving along.
And then, during user testing, a participant fails the task. They trip on the words. The terminology keeps changing. A cringeworthy “Oopsy!” error message mysteriously appears. Who wrote this? Where did this come from? No one knows.
Sound familiar?
You know there are issues with consistency, clarity, and organization in your website or product content, but you don’t know where to even start.
Or, maybe you want to build AI into your content process. But first, you need something to train AI on. You need the foundational pieces.
You need an experienced content design expert who can:
Audit your website or product and find the issues.
Understand your customers and find that sweet spot between meeting their needs and your business goals.
Create guidelines, content patterns, and templates that help your designers create consistent content faster and/or train AI to sound like your brand.
Coach your team to think and write like a content designer.
Design and write product and website content through audits, testing, and guidelines.
How I work
First, I’ll start with research about your product, industry, and customers. Together, we’ll define your customers’ needs, business goals, and how we’ll measure success.
Discover
I’ll map out the best approach to get you the results you want quickly. That could be building a content foundation that scales, dropping in as a fractional content designer to get a project across the finish line, or training your team how to think (and design) like a content designer.
Define
Good content design doesn’t happen in isolation. I partner with your teams to find the best solution for your customers and business, then get to work.
Design and write
Through data, testing, and reviews, we’ll iterate until we get it right—for your customers, business, and product.
Iterate
I had the privilege of working side-by-side with Samantha on device content. She’s one of those rare UX writers who possesses strong writing skills, a deep understanding of content strategy, and an eye for interaction design.
Samantha excels at balancing the needs of the end-customer with business requirements. I can’t recommend Samantha enough.
Sally Hinds
Principal UX Writer, Amazon Devices
Hi, I’m Samantha
Former senior UX writer at Amazon. For 5+ years, I worked alongside designers and PMs to create awesome experiences for Fire TV, Echo, and Fire tablet customers.
And as a content strategist for the Design Systems team, I created content patterns that were published in our HIG. These documented patterns, examples, and guidelines make it easier for designers to quickly create on-device content that’s clear, consistent, and concise.
Before joining Amazon, I spent 10 years in-house and in agencies, generating profit through content, writing thousands of words, and meeting the needs of users and business.
I did a lot of B2B work then (loved it!) and learned how to translate technical, complex ideas into language readers could understand and use. I’ve worked healthcare, medical research, agribusiness, SaaS, devices, finance, advertising, and more.
