Better content leads to better products
And better products lead to business growth.
I combine content design, research, and UX strategy to help SaaS and HealthTech brands generate more profit and build experiences their customers love.
Is complex language causing customers to churn? Wondering how to motivate your users? Got content problems, but no budget for a full-time hire? You’ve come to the right place.
What you’re dealing with
You have the right people in place. Engineers, PMs, designers are all doing their things. Your product is humming along.
And then, you notice that no one’s using that feature you worked so hard on.
A little investigation reveals your customers don’t understand it. They’re tripping on the words. The terminology keeps changing.
Support tickets are piling up. Churn is increasing.
Sound familiar?
You know there are issues with consistency, clarity, and organization in your website or product content, but you don’t know where to start.
The path forward
You need a content design partner who can:
Audit your website or product and find the issues and opportunities.
Design and write content that simplifies the complex, removes confusing jargon, and moves customers toward the task at hand.
Create guidelines, content patterns, and templates that help your team create consistent content faster and/or train AI tools to sound like your brand.
Coach your team to think and write like a content designer.
How I can help
If you’re not sure where to start
Get an audit
I'll dig into your product, website, or a specific flow to identify what's confusing, missing, or causing friction. You'll get a prioritized list of content and UX issues with clear recommendations.
Best for: Teams who want fast, concrete ideas for improvement
Timeline: 2 weeks
Investment: Starts at $2,500
If you need to build an experience
Project-based content design and UX writing
From onboarding flows to checkout pages to error messages, I'll partner with your internal team to create and/or redesign the structure and content.
Includes:
Information architecture
Customer research (surveys, interviews, usability testing)
UX writing and microcopy
A/B testing and optimization
Best for: Teams with a specific flow, feature, or page that needs content support
Investment: Depends. Projects are custom scoped.
If you want to scale your team
Content design systems and guidelines
I'll help you build the systems, voice and tone guidelines, and documentation your team needs to create consistent, high-quality content faster.
Includes:
Voice and tone guidelines
Grammar guidelines, action labels
Component and pattern libraries
Naming conventions and terminology
Training for your team
Best for: Growing teams that need consistency
Timeline: 6 to 12 weeks
Investment: Starting at $7,500
If you need ongoing support
Monthly retainers
I embed with your team as a content designer, whether that's a few hours a week or a few days a month. You get senior-level expertise without the overhead of a full-time hire.
Best for: Teams that need regular content support but aren't ready for a full-time hire
Investment: Starting at $5,500 per month
Not sure which path fits?
Book a free 30-minute discovery call. We'll talk through what you're dealing with, and I'll recommend the best approach for your budget and timeline.
What you get when you work with me
Senior-level expertise without the overhead
15+ years at Amazon and tech companies. Millions of people have experienced my work. You get someone who’s done this at scale.
Content and design that drives business results
I focus on outcomes that matter: conversions, retention, reduced support costs, faster onboarding.
Flexible engagement models
One-off audits, project work, or ongoing support. We'll find what works for your budget.
What people say
Samantha was instrumental in some of our highest-impact product launches at Amazon for many years. She brings a rare ability to blend deep research with creative storytelling, crafting content that connects with customers and drives results.
Gretchen Nash
Director of UX at Lenovo, formerly Senior UX Design Manager at Amazon
I had the privilege of working side-by-side with Samantha on device content. She’s one of those rare UX writers who possesses strong writing skills, a deep understanding of content strategy, and an eye for interaction design.
Samantha excels at balancing the needs of the end-customer with business requirements. I can’t recommend Samantha enough.
Sally Hinds
Principal UX Writer, Amazon Devices
Working with Sam on our website and content flow plan was a fantastic experience—she brought enthusiasm, deep knowledge, and practical tools that empowered our team to move forward with clarity. She was incredibly supportive, offering tailored solutions that respected our budget and was able to take us to the next level.
Sarah Stands
Community Resilience Director, PCEC
Business outcomes of working with a content designer
Messaging clarity
Research-backed messaging that speaks directly to your customers’ wants and needs.
Improved conversions
Clear, well-organized content reduces friction and helps users complete tasks faster, whether it’s signing up or making a purchase.
Engagement and retention
Customers better understand, trust, and return to a product or website that’s easy to understand and use.
Consistency and scalability
Content systems and guidelines help teams move faster while improving consistency across the product or website.