Messaging challenges. Sinking conversions. Low retention.
I’ll help you fix it.
I help ecommerce, SaaS, and healthtech companies better understand their customers, uncover why they’re dropping off, and make data-backed messaging and design changes to maximize growth.
You have a great product, but growth has slowed
📉 Visitors aren’t converting
You’re spending on ads and getting traffic, but visitors bounce. You have some ideas why, but no hard evidence.
❌ Your messaging isn’t landing
People read your website, but don’t understand what you do or offer. And then they leave..
🔮 You’re relying on intuition alone
You’re operating on best guesses, AI insights, and outdated personas. You’re trying things, but not getting results.
When guesswork no longer works
If your site feels broken, you may be tempted to start a long (expensive) redesign. Or keep tweaking things to see what sticks.
But that’s expensive and time-consuming. Hunches and AI insights can only get you so far.
So what’s the alternative?
Start talking to your customers
Not through surveys or analytics dashboards. I’m talking actual conversations about why they buy (and why they almost didn't).
It feels deceptively simple. But, when was the last time you watched someone use your website? Sure, you can see the drop off in your analytics. Do you know why they closed the tab and never returned?
Knowing what your customers say and do is the foundation for website and marketing optimization. Without it, it’s just anyone’s best guess.
Messaging + UX + testing
Research, design, and testing are all standard fare for optimization experts. But I go one step further with my program.
As a copywriter who pivoted to UX (and now blends it all together), I know that copy and design need to work together. You can have a beautiful, functional website, but if the message doesn’t resonate, it’s not going to convert. (Or it does, but it attracts the wrong buyer.)
That’s why I include Jobs-to-be-Done interviews in my research phase. These customer interviews get to the heart of your best customers’ motivations, anxieties, and frustrations.
I’ll use these interviews to 1) audit your site and funnel’s messaging and design and 2) create messaging to test.
The bonus deliverable is a report with real customer quotes that you can use directly in your website, sales, materials, and onboarding.
What we’ll do
Phase 1: Audit and quick wins
First, I review your customer experience, identifying friction points, usability issues, and messaging gaps. We’ll implement quick wins that improve the customer experience and, ultimately, your business.
Phase 2: Customer research and messaging foundation
Next, we kick off the foundation of this work: research. We’ll look at what your customers say (usability studies, surveys) and do (heatmaps, session recordings, analytics).
I’ll then conduct Jobs-to-be-Done interviews to understand what motivates buyers, what almost stopped them, and the exact language they use to describe their problems.
Phase 3: Idea generation and prioritization
I’ll look at the research and come up with ideas for improving conversions across your website and marketing funnel. These ideas are then added to your testing roadmap and prioritized by impact and feasibility.
I pay special attention to your messaging and copy. This area can often have a huge impact on conversions, but it’s also so easy to get wrong. Common challenges I see:
Messaging that doesn’t resonate, whether that’s because of confusing jargon, not enough focus on the customers’ needs, or clunky copy that’s not doing its job
Unclear value propositions that fail to draw visitors in
Friction in the flow or funnel that causes drop offs, like asking for too much information or competing calls-to-action
Phase 4: Launch, test, repeat
We’ll launch or test improvements and learn as we go. You’ll get monthly reports with test results, analysis, and recommendations for what to test next.
While tests run, I’ll continue to research the next experiments. Insights inform future work, and the process flows back to step 1.
What’s included
CRO and UX audit
A detailed review of your marketing funnels and site or app to identify what’s broken, confusing, or preventing customers from completing a task.
Customer research
Quantitative (heatmaps, analytics) and qualitative (interviews, surveys) to discover why your customers buy and what holds them back.
Jobs to be Done interviews
Interviews that identify your customers’ motivations, anxieties, and they ultimately bought from you. These insights form the foundation of your market, sales, and onboarding messages.
Messaging playbook
A structured, quote-rich guide capturing how your best customers talk about your product. You can directly lift this language for marketing, sales, and onboarding.
Prioritized testing schedule
A clear, research-based plan for iterative improvements and testing.
Expert copywriting and UX strategy
Messaging, copy, and UX changes informed by customer insights.
FAQs
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Yes. You'll need developer support to implement larger changes (page redesigns, testing site-wide changes, etc).
I work with your dev team and provide clear specifications so implementation is straightforward. If you don't have dev capacity, I can recommend freelancers or agencies.
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You can still optimize! We'll focus on qualitative research, heuristic evaluations, and implementing research-backed improvements rather than running statistical tests. Many high-impact changes don't require A/B testing. They just require understanding your customers better.
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Most businesses have new messaging within 4-6 weeks of working together, and start seeing conversion improvements within a few months of working together.
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Agencies often have high minimums ($10K+/month) and assign junior team members to your account. With me, you get senior-level expertise at a fraction of the cost, and I'm doing the work directly, not delegating to someone else.
Plus, many agencies focus on design or A/B testing alone. I combine research, messaging, and UX strategy to ensure your product resonates with the right audience and drives measurable conversions.