Let’s put customers at the center of your content.

Resonant is a brand storytelling and UX content design consultancy. I help companies and individuals drive growth by finding the stories and words that actually move customers to act.

Don’t let bad content come between you and your customers.

Struggling to stand out, convert customers, or keep them around? It could be a content problem.

Problem

Underperforming content and a scattershot marketing strategy that doesn’t bring in quality leads

❌

Generic, boring content that lacks any unique insights, leading readers to ask, “Did AI write this?”

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Confusing products with technical jargon, inconsistent terms, and unclear direction

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Low engagement and high abandonment because of of dull and/or overwhelming onboarding flows

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Solution

A strategy backed by customer research, a POV and themes unique to you, and a solid distribution plan

✅

Intuitive experiences with clear, concise language that translate into fewer CS calls and happy customers

✅

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Smooth, engaging experiences for new users that give them just the right information, when they need it

✅

Original research, expert interviews, customer stories, and unique insights that readers can’t find elsewhere

How I can help

Wondering how to differentiate your product to prospective customers? Tried a bunch of “UX writing best practices,” but none of them worked? Got content chaos? You’ve come to the right place.

I blend my comms, marketing, and UX design experience together to create customer experiences that generate profit and build awareness.

  • Content Marketing

    Build your brand and drive growth with audience-centered, expert-led storytelling.

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  • Content Design/UX Writing

    Increase adoption, improve usability, and lower churn with UX content design.

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  • 1:1 Advising for Experts, Entrepreneurs, and Founders

    Turn your experience and ideas into stories that help you sell more.

    Learn More
Photo of Samantha Sauer, who has blonde hair, curtain bangs, and is wearing a blue shirt

Hey, I’m Samantha

My work is helping companies tell better stories through marketing and product content.

I’ve worked in marketing and UX for the last 15+ years on behalf of companies ranging from Fortune 100 and SaaS startups to hospitals and medical research institutes. I spent 5.5 years as a senior UX writer at Amazon, working on devices and design systems before founding Resonant.

I’m a consultant for UX and marketing teams and a content coach for individuals that want to grow their businesses with better content.

Need help? Get started by booking a 30-minute discovery call with me.

  • "Samantha was instrumental in some of our highest-impact product launches at Amazon for many years."

    Gretchen Nash, UX Director

  • "Working with Sam on our website and content flow plan was a fantastic experience."

    Sarah Stands, Community Resilience Director

  • "Samantha is one of those rare UX writers who possesses strong writing skills, a deep understanding of content strategy, and an eye for interaction design."

    Sally Hinds, Principal UX Writer at Amazon

  • "When Samantha said, "I make boring content interesting," we knew she was the right person to turn our complex technical information into an engaging human-friendly resource for our customers. She delivered above and beyond."

    Program Manager, Amazon

  • "Samantha has a unique talent to really understand your business. She knows how to think about not only your current needs, but also provide content that will scale with you. I am constantly impressed with the quality and strategy of her work."

    Luz Bratcher, Golden Repair